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ProjectDuck & Elephant

Oh Zoe books is a custom book publishing company that creates personalised books for children.

After discuss the brand with the owner I created the following creatives and brand name concepts. I wanted to address the ambiguous phonetics of the name and create a logo concept that would be elegant and child friendly.

Duck & Elephant logo Showing the stylised silhouette of an elephant with a stylised silhouette of a duck in front of it.

After several conversations I discovered that "Duck" and "Elephant" were nicknames the company owners had for each other; and as a result I came up with this creative concept.

I felt that the tag line "Stories for everyone" neatly encapsulated the mission of the company, to create personalised stories that allowed for greater representation and inclusivity.

This website was created with Gatsby 3, source control via GitHub and is deployment and hosting by Netlify is a trading name for William Owen UK LIMITED a company registered in England and Wales under company number 08243425.

© 2021 William Owen UK Limited. Site designed and development by William Owen @