Oh Zoe books is a custom book publishing company that creates personalised books for children.

After discuss the brand with the owner I created the following creatives and brand name concepts. I wanted to address the ambiguous phonetics of the name and create a logo concept that would be elegant and child friendly.

Duck & Elephant logo Showing the stylised silhouette of an elephant with a stylised silhouette of a duck in front of it.

After several conversations I discovered that "Duck" and "Elephant" were nicknames the company owners had for each other; and as a result I came up with this creative concept.

I felt that the tag line "Stories for everyone" neatly encapsulated the mission of the company, to create personalised stories that allowed for greater representation and inclusivity.

A colour palette, the colours are subtle but colourful — I selected a colour pallet that was deliberately soft yet colourful; this would allow the bold and bright imagery of the children's books to stand out without clashing with the brand materials.

Duck & Elephant logo Showing the stylised silhouette of an elephant with a stylised silhouette of a duck in front of it.

A dark version of the Duck & Elephant logo Showing the stylised silhouette of an elephant with a stylised silhouette of a duck in front of it.

The Duck & Elephant logo

The Duck & Elephant logo with a slightly different arrangement

An alternative of the logo using more significant negative space an allowing for a more distinct silhouette.

A dark version Duck & Elephant logo with a slightly different arrangement

A single colour (black) version of the Duck & Elephant logo

A logo should always be effective in a single colour.

Duck & Elephant logo