ProjectDuck & Elephant
Oh Zoe books is a custom book publishing company that creates personalised books for children.
After discuss the brand with the owner I created the following creatives and brand name concepts. I wanted to address the ambiguous phonetics of the name and create a logo concept that would be elegant and child friendly.
After several conversations I discovered that "Duck" and "Elephant" were nicknames the company owners had for each other; and as a result I came up with this creative concept.
I felt that the tag line "Stories for everyone" neatly encapsulated the mission of the company, to create personalised stories that allowed for greater representation and inclusivity.